Our inspiration is constantly seeking a balance between two poles: classic (natural) and contemporary.
Classic (natural) so that it may last in time.
Contemporary because it is able to adapt to the taste of our times.
In every creation, past and present blend knowingly, in order to obtain a degree of elegance that will not fade over time.
The woman who chooses our clothes is self-assured about her femininity. She never needs to flaunt it, because she owns it naturally. She loves discretion, but at the same time is aware she will not pass unnoticed. Her style is sophisticated yet simple, enabling her to express her inner qualities at best. It is a woman who is not subject to trends, but knows how to wear them. Our collections are designed to accompany her day in day out, in any situation.
Our lines are softly geometrical, rigorous in their simplicity. Their combination is constantly renewed in a game that contemplates the consistency of fabrics, enhancing it. The patterns in our models evoke a sense of order and neatness, and feature symmetries that are never predictable and always carefully researched.
At Rosso 35, we love colour, but use it deftly, without ever exceeding. Every chosen shade is expressed at its best and enhanced to its limits. We know the relaxing effect of white, the enchantment of colour combinations, endlessly experimenting new solutions.
At Rosso 35, we prefer lighter tones, present in nature in infinite degrees. And we have a passion for blue, the colour of the sea: from the Genoese workshop you can in fact enjoy a view of the Mediterranean.
And we do not wish to stray from this tradition of craftsmanship, aimed at quality work. Every creation benefits from this attitude, based on precision and utmost care in details. The result is elegance combined with comfort.
Rosso 35 is the reflection of the woman who picks it. Even the brand has an ‘understated’ approach to the public. Designers and creators choose to remain in the background, preferring other interests: teamwork, clothes, collections.