Contemporary Elevated Understatement
About Us
ESSENCE
Rosso35 was born in Genoa from a family tradition.
Today we create collections defined by essential lines and precise constructions, garments designed to be worn with ease and to last over time.
The identity of Rosso35 is defined by an essential, contemporary aesthetic. We design garments that do not chase trends, but adapt to the rhythm of everyday life, striking a balance between personality and restraint.
A FAMILY STORY
Our story begins in 1973 with Silky, a small artisanal shirt-making workshop founded in Genoa by Maria Laura Dellepiane and Gianni Signorelli. In 2006, their children, Luca and Paola, gave life to Rosso35, a name inspired by the red house number of the first location - a simple sign that speaks of continuity and memory.
A story that has evolved over time, from a shirt making workshop to a complete womenswear offering, without ever losing its connection to its roots.
LIGURIA, OUR INSPIRATION
Liguria is light, sea, and Mediterranean landscape.
Elements which translate into floral prints, bright colors, and natural tones, giving life to a deep imagery which runs through every season.
RESEARCH AND MATERIALS
Research accompanies every Rosso35 collection.
Materials, shapes, and colors are explored with sensitivity and balance, in a constant dialogue between observation, inspiration, and contemporary vision.
ESSENTIALS
The Rosso35 world is made of proportion and harmony.
Essential garments with clean lines and precise proportions, where identity and balance intertwine, season after season.
THE SHIRT
At the origin of everything, the shirt.
For over fifty years, our experience translates into artisanal knowledge made of precise cuts and attention to detail. Today, Rosso35 shirts reinterpret this heritage through the rhythm of contemporary life, with impeccable constructions and high-quality fabrics.