It all began in Genoa in 1973 when Maria Laura Dellepiane and Gianni Signorelli founded Silky, a company specializing in the tailored production of women's clothing.
In 2006 the children Luca and Paola Signorelli give life to the ROSSO35 brand with the aim of expanding the company's business and offering the public a complete and continuous total look collection.
An entrepreneurial innovation that looks to the future while maintaining the solid foundations of its own history: that "red" civic number 35 where the family business has always resided. A number that today is kept in the name of the same brand.